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We have seen so many companies start up with a good product and good service but with limited finances, not enough to carry the business AND to have an effective Marketing plan. These companies normally rely on WORD-OF-MOUTH, which whilst good is not enought to keep most companies going for the time it requires to get its customer base established.
Some companies have a budget for marketing and advertising but are still shocked to find the exorbitant costs of advertising quickly devours that budget, and when times get hard, this budget is the first to be cut.
We have decided to create and advertising medium for the small to medium business, to allow them to reach for the heights that previously was limited to mid to corporate companies.